In the United Arab Emirates one out of every four citizens has diabetes. With the second highest diabetes rate in the world, treatment is gobbling up an estimated 40 percent of the national health care budget.
The UAE's diabetes rate roughly 20 percent for residents -- 25 percent for Emirati national -- eclipses the global average of 5 percent.
The change in the UAE's lifestyle in recent years, with the economic boom and the changes from a primitive lifestyle to a highly modernized version has led to the health crisis.
In a rural area of Fujairah, UAE, en route to a desert holiday I spotted this Pepsi truck. I assume it was on its way to distribute the opium to the masses. Welcome to mass marketing as we know it.